WPP appoints Mel Edwards as Wunderman boss following Mark Read's promotion to top job

 
Josh Mines
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Mel Edwards will fill Mark Read's shoes at Wunderman after he was promoted to the top job at WPP (Source: WPP)

One of WPP's biggest ad agencies Wunderman today announced it had appointed a new chief executive to replace Mark Read.


Following Read taking the top job earlier this month, WPP said Mel Edwards had been hired as the agency's chief executive, effective immediately.

Edwards will oversee 9,200 people in 200 offices and 70 markets in the new role.

Read more: New WPP boss announces strategy review as North American revenues drag

WPP boss Read said Edwards was an "exceptional leader" who had a proven ability to win clients and develop existing ones.


"The agency has become a powerhouse in Europe and I have every confidence that it will continue its success globally with her leadership of an outstanding team around the world," he said.

Edwards has worked for Wunderman since 2012 and has been head of Europe, Middle East and Africa for three years.

"I've been honored to call Wunderman my home for the past six years," Edwards said. "It’s a place that empowers people to do their best work and attracts today’s brightest talent.

"I'm proud to accept this new responsibility as Global CEO and I’m excited to work with the people of Wunderman to drive the agency forward – combining our creative, data and technology capabilities to deliver the best work and results for our clients."

Read more: New WPP boss tries to make his mark as post-Sorrell era begins

Mel Edwards' CV

  • Chief executive of Wunderman Europe Middle East & Africa March 2015 - September 2018
  • Chief executive of Wunderman UK November 2012 - March 2015
  • Chief executive of marketing agency Lida September 2010 - July 2012

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