AccorHotels takes 50 per cent stake in US luxury hospitality firm SBE Entertainment

 
Josh Mines
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AccorHotels said the move would help it plant its feet further into the US hospitality sector (Source: Getty)

AccorHotels today said it had acquired a 50 per cent stake in US hospitality company SBE Entertainment.


The hotel chain said the deal will allow it to expand its business into the luxury lifestyle hospitality sector, as well as plant its footprint throughout North America.

SBE specialises in high-end hospitality and manages and operates hotels, residences, restaurants, spas, and nightclubs, letting guests "customise" their experience to fit their need.

The tie-up will mean SBE's culinary and entertainment venues will feature on AccorHotels' platform, on its website and be included in its loyalty programme.

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By the end of 2018, SBE plans to own 25 hotels and 170 restaurants and entertainment venues, while it has 20 hotels in the pipeline around the world.

"With SBE’s brand portfolio, AccorHotels is also taking a significant step forward in its group’s expansion in key gateway cities in the US," said Sam Nazarian, SBE founder.

"[SBE] is an innovator with an inborn sense of creating unique experiences and groundbreaking hotels and F&B concepts. We are delighted to join forces and mutualise our skills for the benefits of our guests," said Sébastien Bazin, AccorHotels chairman and chief exec.

Nazarian said the partnership with AccorHotels would accelerate its growth in the US and in international markets.

"Sébastien Bazin has built an incredibly successful global platform in an ecosystem and digital market," he added. "Everyone at SBE is hugely excited to combine the unique offerings of both groups to provide our guests with unparalleled lifestyle experiences."

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