Almost two thirds of women look at a prospective employer’s gender pay gap before applying to a job, a new study has found.
Women also said their motivation is reduced when employed at a company with a pay gap, and they are less likely to recommend working there to a friend.
A poll by the Equality and Human Rights Commission of over 2,500 employees found that young women and minorities were especially demotivated by inequality.
Among men, 39 per cent said they would feel less proud to work for an employer with a gender pay gap. Nearly two thirds of women said the same.
A majority of both men and women said they would like to help their employers tackle pay inequality, however a quarter think they have no influence.
Equality and Human Rights Commission chair David Isaac, is today expected to say: “The message to all employers from your existing and prospective female staff is very clear from these results.
“They want action, and if they don’t see change there is a very real risk that they won’t join you or, most importantly, stay with you. It will also affect their commitment to you.
“It’s crucial that all employers think seriously about this issue and demonstrate to their workforce that they are committed to closing the gender pay gap.
“A working environment which allows everyone to achieve their full potential is vital. If you don’t deliver on this you will fail to access a huge talent pool and will put your business at real competitive disadvantage.”
All those surveyed came from companies with 250 or more employees, which are required to publish data on their gender pay gaps.