Satirical website the Daily Mash sold in £1.2m deal

James Booth
The satirical website is being sold to an Aim listed publisher (Source: The Daily Mash)

Satirical news website the Daily Mash has been sold in a £1.2m deal.

The website, which also has a TV offshoot the Mash Report on BBC2, is being taken over by Digitalbox.

Digitalbox is a media business that is scheduled to flotation Aim on 28 February through the reverse takeover of an Aim shell called Polemos.

On takeover, the business will be renamed Digitalbox.

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The Daily Mash deal is expected to close in March with further digital publishing acquisitions expected.

The Daily Mash was founded in 2007 by former Daily record journalists Neil Rafferty and Paul Stokes.

Recent headlines on the site include: “John Humphrys to be pain in the arse at local old folks’ club, five ways to get to sleep when two bottles of Merlot isn’t cutting it and are you enough of a twat to go to university these days?”

Digitalbox chief executive James Carter said: “We are excited to announce that our first planned acquisition will be the UK's leading satirical news site, The Daily Mash. With ten years of consistent audience growth under its belt and the Mash Report successfully airing on BBC2, it is a brand with huge potential. We are very much looking forward to working with the team to help them grow.

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“The acquisition of the Daily Mash also demonstrates the high-quality digital publications we are targeting. We believe there is a strong pipeline of other similar opportunities in the digital publishing space which Digitalbox can acquire. The combination of our technology platform and experienced management team means we can create a compelling opportunity for investors as we grow”