Marketing and advertising - Archive

May 2019 articles

When Nigel Vaz was offered the role of president of the Institute of Practitioners in Advertising (IPA), it took him almost a [...]

20 May

If you're a harassed brand manager, a chief marketing officer with a case of the shakes, or a branding agency strategist for [...]

20 May

Advertising veteran Sir Martin Sorrell could be faced with a shareholder revolt amid a backlash at his proposed pay packet at [...]

19 May

A William Hill advert that appeared on dating app Tinder has been banned by the advertising watchdog over concerns it linked [...]

15 May

Outdoor advertising firm Ocean Outdoor has posted a double-digit rise in revenue for the first quarter, boosted by recent acquisitions. [...]

15 May

Entertainment venue firm Outernet Global has teamed up with French giant Technicolor to create a new immersive advertising and [...]

13 May

We all know the old adage “sex sells” – the received wisdom that using sexual imagery and titillation can boost a brand [...]

13 May

Tapping into a dissatisfaction with social media, cosmetics firm Lush recently announced that it would move away from it, justifying [...]

13 May

The advertising watchdog has banned a Paddy Power advert starring the brother of former Manchester United footballer Ryan Giggs [...]

8 May

Shares in ITV fell more than five per cent after it posted a slip in revenues for the first quarter, as economic uncertainty [...]

8 May

Looking back, Eduardo Maruri is glad he didn’t run for president. The Ecuadorian, now 52 years old, claims he had a good chance [...]

4 May

Sir Martin Sorrell’s advertising firm S4 Capital has posted another quarter of bumper revenue and profit growth as it looks [...]

3 May

Shares in theatre marketing firm Reach 4 Entertainment (R4E) ticked up this morning, as investors overlooked a slip in the firm’s [...]

2 May

Facebook has ditched its trademark blue banner as it re-centres its tools around privacy following a year dogged by data scandals. [...]

1 May

Advertising firms are missing out on the best recruits as top talent is scooped up by tech firms, a senior industry boss has [...]

1 May